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广州认同女装
服装设计经理
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广州认同女装
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正式员工 · 上海
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服装设计经理Fashion Design Manager
正式员工 · 上海
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正式员工 · 广州
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正式员工 · 广州
广州搜逻服装有限公司
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ORIGINS
Assistant Digital Marketing Manager
正式员工 · Shanghai
广州认同女装
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正式员工 · 广州
深圳欧概念服装有限公司
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深圳流行原点服饰有限公司
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李宁 体育用品有限公司
女子运动服装设计经理
正式员工 · 上海
MO&CO.广州爱帛服饰有限公司
开发跟单主管
正式员工 · 广州
首页 > 时尚录像 > A bold video clip and innovative products for the 40th anniversary of Sloggi.

A bold video clip and innovative products for the 40th anniversary of Sloggi.

access_time 00:01:55

This clip has been specially created for the 40th anniversary of sloggi, the lingerie brand that belongs to the triumph group and is known for its ultra-comfortable underwear. (interview)the house celebrates its iconic piece, high culottes, the 79, made from a mix of cotton and fibre @lycra, which is reissued for the 40th anniversary. it is the star of this crazy video with the reinterpretation of the song “baby got back” by sir mix a lot, and is worn by six it-girls and influencers surrounding the actress colette zacca, perfect as a rapper girl who is comfortable in her body. (interview)sloggi marks a repositioning already started two years ago and illustrated by innovative products, such as the "zero feel" range, for feeling, which results in a new heat-fusing technology that means you no longer feel your bra, or the “go all around” model with a single ultra-stretch size that fits all body types. there’s a lot of new products for 2020. (interview)interview with anne cohen:we assume our age and we wanted to own it in a funny way. we wanted to do a mockery of our image and of our iconic product which is the “basic” cotton maxi pants that go all the way up to above the belly button but are extremely comfortable and worn by millions of women around the world today. our big launch in 2020: “oxygène” bra. it’s the lightest bra that sloggi has ever launched in the world. it weighs 28 grams while the market average is 95 grams. we think that in the long run, and this is the mission that we’ve set for our brand, is to have no bras with underwiring by 2023. music rights reserved sloggi (use only in the context of the report, under cover of the right to information)