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工作信息
L'OREAL GROUP
ld Purchasing bp Asistant Manager
正式员工 · Shanghai
L'OREAL GROUP
CRM Executive or Assistant Manager
正式员工 · Shanghai
L'OREAL GROUP
CRM Data Analyst
正式员工 · Shanghai
L'OREAL GROUP
(sr.) Trade Marketing Executive,Kiehl's
正式员工 · Shanghai
L'OREAL GROUP
Regional IT Loyalty Product Manager
正式员工 · Shanghai
L'OREAL GROUP
North Asia&Sapmena IT Integration Delivery Manager
正式员工 · Shanghai
PUMA
Senior Manager Production Apparel & Accessories
正式员工 · Guangzhou
PUMA
Manager, E-Commerce Business Intelligence
正式员工 · Shanghai
COMUNELLO & ASSOCIATI SRL
Administrative Manager - Chinese Branch
正式员工 · QUANZHOU
PUMA
Garment Technician
正式员工 · Ningbo
L'OREAL GROUP
Regional Retail IT System Architect
正式员工 · Shanghai
NIKE
Digital Ops - Project Management Manager
正式员工 · Shanghai
NIKE
Director, Program Development And Capabilities - Marketing, Greater China
正式员工 · Shanghai
NIKE
Goal-Account Operations Manager
正式员工 · Shanghai
NIKE
Brand Creative Consumer Direct Writing Director
正式员工 · Shanghai
L'OREAL GROUP
Content Strategy Planning Manager, Corporate
正式员工 · Shanghai
PUMA
Executive, Sales Cpg
正式员工 · Shanghai
PUMA
Executive, Retail Marketing
正式员工 · Shanghai
L'OREAL GROUP
E-Commerce & Digital IT Project Manager
正式员工 · Shanghai
NIKE
sr. Supply Chain Project Manager
正式员工 · Shanghai
NIKE
Assistant HR Manager - Retail Stores/Marketplace Initiatives
正式员工 · Shanghai
NIKE
Senior Cyber Security Analyst
正式员工 · Shanghai
首页 > 时尚录像 > The Fenty universe, or how Rihanna is building her own fashion and beauty empire

The Fenty universe, or how Rihanna is building her own fashion and beauty empire

access_time 00:02:16

Rihanna has been known since the start of her career for her taste in clothing, so naturally, she has turned to the world of fashion and beauty, by first becoming the muse and then by creating her own brand, fenty, based on her real name, robyn rihanna fenty.the adventure started with puma when she linked up with the sportswear brand for athletic collections and shows in paris and new york that went all out with spectacular staging.very quickly, she launched herself into the world of beauty. a new challenge that she personally lead, wanting to include all women with a large range of products and 40 different shades, created for all types of skin.in 2018, rihanna launched her lingerie collection, named savage x fenty. once again, the star knocked it out of the park with models of all body types.and to present her collection, she put on an artistic performance, transformed into a supernatural garden where supermodels and pregnant women cross paths.in 2019, new evolution: lvmh and bernard arnault decide to collaborate with rihanna by launching a new luxury house based in paris, with the name fenty, of course. the singer remains the ceo and artistic director, and launches an urban clothing collection. and rihanna proves herself to be a successful business woman, ready for the challenges and surprises to come in her own house.with interview from rihanna:first and foremost, you want it to be of incredible quality and you want everybody to have a piece of that so, of course, i wanted to include everyone, i never wanted to exclude anyone. i wouldn’t say that that was, like, a marketing plan, that’s just my passion and i feel like all of my friends and all of my fans should be able to have a piece of the product. all women should be able to have their own shade of foundation, it’s that simple, and i just wanted to be creative, have something that was fun and of incredible quality. i wanted women that other women can relate to and not feel intimidated by. just feel like i get it, i’m that girl, i’m that girl, i’m that girl. and it’s the same thing we’ve done with fenty beauty and we couldn’t change anything with the approach of lingerie. musique free to take : show me (ft. trueaubz) by sarah angel (constantly evolving) artlist