After the USA, Dubai and Mexico, but before turning to Asia and Brazil in the coming months, Marc Jacobs comes to conquer Europe. Passing through Paris, he agreed to an exclusive interview with us, all about women’s beauty care.In bold, circular shapes and lacquered black packaging, this line comprises of sixteen make-up ranges that focus on the complexion, eyes, lips and nails, and also includes four make-up brushes. The aesthetic and cinematic vision of this fashion designer is fully reflected in these products developed across four collections. We take note of this ‘unisex’ range, with the slogan: ‘Boys tested. Girls approved’ that Marc Jacobs himself uses, including a lip balm, an eyelash gel and an anti-dark circles cream. Even each nail varnish is named after films that Marc Jacobs holds dear. A total of 120 products sold exclusively at Sephora and in certain Marc Jacobs stores.Interview:Marc Jacobs:My ideal beauty is someone who finds things or finds her look in make-up because they please her, they suit her, they may reference things that she likes or she may be experimental or whatever it is but again they are her self-expression and she really indulges in the luxury of make-up because it is something that she loves and not for others.There is a feature that I always notice; the eyes. I love eye make-up so I guess if we were to talk about the feature I notice first it would be a good eye.We arrived at the classic elements I wanted for the packaging and where we wanted to take things a big further and what other eye palettes were, if they were usually 6 then we wanted to do 7, we wanted to make sure that the colour was very apparent in the packaging and so the nail polish had a very particular shape and we basically arrived at each different packaging because of what the product was but again through the process, we came to the sort of vocabulary that we wanted it streamline and sleek but also soft, tactile and feminine. I really like the idea of black and I have a black lacquered Jean Dunand coffee table and I just said that I think it should look like black lacquer, I think it should have the depth and richness of a beautiful lacquer table.It is definitely important to be recognisable. I think we certainly wanted to do something that felt contemporary and modern without being cold or religious or minimal. But we wanted it also to have a feeling of timeless. There has to be newness, there has to be the unexpected and then there also have to be things that are your version of things that are universally likedMusic free of right : Bandit & Nikit-2012Music free of right /Bandit & Nikit 2012
An exclusive interview with Marc Jacobs who launches his beauty range ‘Marc Jacobs Beauty’ in Paris.
Copyright : Paris Modes Productions