Proenza Schouler unveils its exhibition and exclusive collection at Bon Marché (with itw)

One of the absolute highlights of this Paris Fashion Week. The mega talented American duo behind Proenza Schouler put on an event at Bon Marché. Accepting an invitation from the incredibly chic Rive Gauche department store, Jack McCollough and Lazaro Hernandez sincerely and profoundly unveil their story through an exhibition…The projection of an autobiographical film, with 80 outstanding, emblematic outfits on display, taking over 10 shop windows, without forgetting the collection designed especially for the occasion, sold exclusively at Bon Marché : the designers make an appearance at the launch party. Not to be missed! See the exhibition before 22nd March at Bon Marché, Rive Gauche, Paris. Interview:Lazaro Hernandez :When we think of the quintessential French department store, we think of Bon Marché and when they asked us to come here and show the work we have done over the last few years, we said yes of course. We are very happy to be able to share this today with all our French friends who we haven’t seen in a long time.Our collections are very much an autobiography; every collection is a moment in our lives, we work from our experiences and from our everyday life so looking at this is like going back to a journal, looking through your old diaries and reading about your life, so it is very sentimental in a lot of ways.Music from the fashion show

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