×
532
工作信息
ESTÉE LAUDER
Marketing Director, Aveda, Asia Pacific
正式员工 · Hong Kong
L'OREAL GROUP
E-Commerce Executive, 3ce, Tdi
正式员工 · Shanghai
L'OREAL GROUP
Assistant ec Marketing Manager, l'Oréal Paris Hair Store, Tmall
正式员工 · Shanghai
L'OREAL GROUP
E-Commerce Executive, Takami, Tmg+Mini Program
正式员工 · Shanghai
ESTÉE LAUDER
Finance Manager, IT, Asia Pacific
正式员工 · Hong Kong
L'OREAL GROUP
Chinese Consumer Conquest CRM Manager
正式员工 · Shanghai
PUMA
Junior Product Line Manager Sportstyle App Shanghai
正式员工 · Shanghai
L'OREAL GROUP
(Assistant) Key Account Manager, Watson's
正式员工 · Shanghai
NIKE
Kid’s Brand Marketing Director, Greater China
正式员工 · Shanghai
NIKE
Goal-sr. Account Operation Manager
正式员工 · Shanghai
L'OREAL GROUP
Purchasing Excellence Process (Assistant) Manager - Governance
正式员工 · Shanghai
L'OREAL GROUP
Senior IT Security Manager
正式员工 · Shanghai
L'OREAL GROUP
Merchandising Manager la Roche Posay
正式员工 · Shanghai
L'OREAL GROUP
ec Trade Marketing Executive, Loreal Paris
正式员工 · Shanghai
L'OREAL GROUP
CRM Assistant Manager, Helena Rubinstein
正式员工 · Shanghai
L'OREAL GROUP
Assistant Operations Manager - Data & Analytics
正式员工 · Shanghai
L'OREAL GROUP
Assistant Key Account Manager, Cpd, Crv
正式员工 · Shanghai
L'OREAL GROUP
Assistant Key Account Manager, Cpd, o+o, Modern Trade
正式员工 · Shanghai
NIKE
HR Manager bj
正式员工 · Beijing
NIKE
Goal-Business Analytics Manager
正式员工 · Shanghai
NIKE
Goal-sr. Account Operations Manager
正式员工 · Shanghai
NIKE
Women’s Brand Marketing Sport Lifestyle Director, Greater China
正式员工 · Shanghai
发布日期
2016年5月9日
阅读时长
2 分钟
分享至
打印
点击这里打印
字体大小
aA+ aA-

Geraldine Wharry: 2016年秋冬秀场关键颜色: Bumble Bee Yellow

发布日期
2016年5月9日

 


 
Yellow is the pop colour of Fall Winter 2016, bringing an unequivocal splash of fun to the collections, with bright hues becoming the norm across seasons and global markets. Pantone’s 12-0752 Buttercup was announced by the company as one of the key Spring Summer 2016 colour. So it wasn’t a surprise to see yellows in different shades ranging from sunflower to spicy mustard (see Pantone’s 14-0952 Fall 2016 Colour) taking over the recent catwalks. In this report, the focus is on what I have called “Bumble Bee” yellow, which made a strong statement as a head-to-toe look or as a vibrant accent.
 

Influenced by immersive experiences and artists known for bold colour usage such as Sarah Lucas and her 2015 Venice Biennale installation, designers channeled playful and whimsical design. This also reflected the growth of mindfulness practices at schools, workplaces and the success of meditation Apps. Yellow represents the sunrise, rebirth and positivity, in essence happiness. With Cuba now opening its doors to global fashion and more recently Chanel, yellow signals revival, embodied by brave colour statements.
 


 
To name a few Proenza Schouler, Marques Almeida, Delpozo and the likes of emerging brand Esteban Cortazar tapped into yellow’s refreshing offbeat attitude. This was displayed in a variety of fabrications from jersey to leathers, especially impactful on lush surfaces such as faux-fur and velvet. The plush materials, as reflected in Anna Blessmann and Peter Saville‘s Swing Project 3 give a sense that the relational needs to be elevated, encouraging curiosity and touch.
 
Traditionally considered a “not so easy” colour to wear for outdated reasons such as skin tone and shape, yellow is having its glorious moment and is set to continue making an impact for Spring Summer 2017.
 
 
Download your sample of our Fall 2016 Catwalk briefing here



 
We are a trend and design consultancy helping organisations identify innovative trends and integrate them into their products and/or brand strategy. Find out more here
 

Copyright @ 2021 FashionNetwork.com 时尚商业网版权所有,严禁转载

标签 :
产业