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ESTÉE LAUDER
Marketing Director, Aveda, Asia Pacific
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L'OREAL GROUP
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L'OREAL GROUP
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L'OREAL GROUP
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ESTÉE LAUDER
Finance Manager, IT, Asia Pacific
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L'OREAL GROUP
Chinese Consumer Conquest CRM Manager
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PUMA
Junior Product Line Manager Sportstyle App Shanghai
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L'OREAL GROUP
(Assistant) Key Account Manager, Watson's
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NIKE
Kid’s Brand Marketing Director, Greater China
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NIKE
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L'OREAL GROUP
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L'OREAL GROUP
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L'OREAL GROUP
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L'OREAL GROUP
ec Trade Marketing Executive, Loreal Paris
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L'OREAL GROUP
CRM Assistant Manager, Helena Rubinstein
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L'OREAL GROUP
Assistant Operations Manager - Data & Analytics
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L'OREAL GROUP
Assistant Key Account Manager, Cpd, Crv
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L'OREAL GROUP
Assistant Key Account Manager, Cpd, o+o, Modern Trade
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NIKE
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NIKE
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NIKE
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NIKE
Women’s Brand Marketing Sport Lifestyle Director, Greater China
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发布日期
2015年11月18日
阅读时长
2 分钟
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Trendstop: 展会关键单品总结 SS 2016

发布日期
2015年11月18日

The Spring/Summer 2016 season of trade shows is now at an end, having showcased thousands of ready-to-wear collections to industry professionals around the world. From Bread & Butter in Berlin and Premiere Classe in Paris to Scoop, Tranoi Femme, Who’s Next and many more, each show was curated with a diverse array of S/S16 products by a combination of emerging and established brands, many of which will prove influential for styles going into S/S16. Having attended all the key trade shows, the Trendstop trend experts have recently compiled reports on the essential new season products, highlighting the most directional and fashion-forward looks to update the womenswear wardrobe with. Below, we present you with a sneak peek at three must-have product trends, covering styles across apparel, accessories and footwear.

Apparel: Collarless Plastic Mac


Images courtesy of Trendstop.com: Stein Rohner, Clio Peppiatt, Kitty Joseph, all Spring/Summer 2016.


 
A key apparel shape emerges in women’s outerwear, as Mac coats and jackets are revisited with new collarless designs. Plastic materials offer a waterproof quality for springtime showers, executed with pastel or metallic colourways to enhance the contemporary feel. Extra interest can be added with textured surfaces or colourful appliqué.

Accessory: Playful Utility Jewellery



Images courtesy of Trendstop.com: Siri Siri, Shannnam, Nocturne, all Spring/Summer 2016



Functional utility aesthetics take a fun direction for summer, introducing standout pieces to directional jewellery collections. Bracelets and necklaces incorporate unconventional combinations of rope, plastic and hardware detailing. Bright colour pops and striped prints enhance the playful mood.

Footwear: Mesh Panel Play Sneaker


Images courtesy of Trendstop.com: Apepazza, Imelda Secret, Ming-Pin Tien, all Spring/Summer 2016.



In footwear, sporty sneakers are updated with a new play on texture, utilizing panelled surfaces. Open-gauge mesh fabrics are blocked across different areas of the shoe, contrasting with other materials like leather and suede. Colour and print mixes enhance the mishmash effect, creating athletic styles with a playful undertone.

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

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