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NIKE
sr Application Security Manager - Shanghai
正式员工 · Shanghai
NIKE
sr Application Security Manager - Shanghai
正式员工 · Shanghai
NIKE
sr Application Security Manager - Shanghai
正式员工 · Shanghai
NIKE
sr Application Security Manager - Shanghai
正式员工 · Shanghai
NIKE
Dir, Application Security - Shanghai
正式员工 · Shanghai
NIKE
Clc Wms Product Support Manager
正式员工 · Suzhou
ESTÉE LAUDER
Manager, Innovation Category Strategy & Project Management, Asia Pacific
正式员工 · Mong Kok
NIKE
Director,gc Sports Marketing Engineering
正式员工 · Shanghai
NIKE
Goal-sr. Supply Chain Capability Manager
正式员工 · Shanghai
NIKE
Business Merchandising Manager of Nike App, Nddc (Nike Direct Digital Commerce)
正式员工 · Shanghai
NIKE
Director – gc Technical Product Management - Marketing Tech - Shanghai
正式员工 · Shanghai
NIKE
Director – gc Technical Product Management - Consumer & Marketplace - Shanghai
正式员工 · Shanghai
NIKE
Senior Manager, Performance Marketing Engineering-Software Engineering
正式员工 · Shanghai
NIKE
Manager, gc Nike.Com/App Business
正式员工 · Shanghai
NIKE
Product Manager, Data & Analytics (Commercial Analysis, gc Insights)
正式员工 · Shanghai
ESTÉE LAUDER
Function Manager, Integrated Marketing (Ecommerce & Digital), tr China (Hainan Based
正式员工 · Haikou
ESTÉE LAUDER
Sales And Education Executive, Tom Ford/Darphin/Kilian, Travel Retail China Hainan Based
正式员工 · Haikou
ESTÉE LAUDER
Assistant Marketing Manager, Aveda, Asia Pacific
正式员工 · Hong Kong
NIKE
Senior Merchandising Manager – Jordan Men’s Footwear
正式员工 · Shanghai
NIKE
Senior Financial Planning Manager, Nso Finance
正式员工 · Shanghai
NIKE
Greater China Jordan Brand Art Director
正式员工 · Shanghai
NIKE
gc (Greater China) Intellectual Property (ip) Director
正式员工 · Shanghai
发布日期
2021年5月19日
阅读时长
2 分钟
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Livetrend - Social Media Tracker - Dresses Forecast for Spring/Summer 2022

发布日期
2021年5月19日

The celebration and empowerment of womanhood is guiding design for Spring/Summer 2022.

Currently, social media is already filled with dresses that resonate femininity and nostalgia – two macro-trends that will certainly maintain their momentum for the season ahead. To evolve from those looks, the LIVETREND Social Media Tracker has been able to specify concrete styles and top products, relevant for SS22.

With ditsy florals, puffed sleeves and preppy trims, a majority of successful styles feed into a dreamy Midsummer Mood. This joyful Instagram Trend Story is inspiring sun-soaked daydreams and shows that Summer Romance certainly is not dead. As consumers are looking towards garden parties post-lockdown, it comes as no surprise that new key-products translate desires to celebrate and to seduce again.




When we look at the success of lingerie, historic elements and slightly sassy details, such as statement ruffles or bow-ties, we can sense the distinctly chic undertone running through the majority of key-pieces. Dressed-up and more historic, the new dresses are updating the rather bucolic cottage-core trend of the previous seasons. The rustic countryside trend has come to a point of saturation and now developed into a new aesthetic. The new look evokes a more confident sense of effortless sexiness and laid-back glamour. While balancing ease and elegance, the Midsummer-Trend responds to consumers’ diversified needs for social-life to return and the ongoing demand to maintain the casual fits of the past year. Through fresh and easy-to-throw-on appeals, the top dresses incorporate those needs and proposes valuable commercial potential for upcoming collections.

Meanwhile, woven dresses were losing visibility since the first trimester of 2020, giving place to pants  and knit sets. Now,  they are back on a growing dynamic. Driven by a taste for romanticm and nostalgia, floral dresses have grown by +44% in visibility from last month and gained +2% compared to the last year. Livetrend’s Retail Analytics have determined floral dresses as leading in  dress assortments, representing a share of 31% of all print-dresses within the assortment. Take a look at a curated extract of the next Summer Must-Haves, which have stable growth perspectives, high commercial potential and quick adaptation properties.





To access the full version of the SS22 Midsummer Dress Forecast, you can write to [email protected] or request a log in on: livetrend.co.

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Reinforce your intuitions and rely on trends that are backed-up by the technology of Livetrend. Be able to build successful collections and increase your bestsellers via data-empowered trend analysis and forecasting. Our experts are using an innovative methodology, combining analytics from quantitative AI analysis with human sensibility and fashion expertise.

Livetrend is a unique tool, enabling you to detect the right trends for your brand, monitor your competitors to spot gaps within assortments and leverage on market opportunities.

For more information: livetrend.co

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