Geraldine Wharry: Vision 2017: Denim Innovation
We've identified key innovation drivers for denim, spurred by our Spring Summer 2017 and Pre-Fall 2017 catwalk analysis.
The possibilities for denim are limitless as new dimensions are explored for:
- garment construction with a d.i.y. hacked workwear appeal
- design details with ruffle placements and extreme fraying
- wash treatments with destruction effects, bleaching and colour gradations
What forms the most compelling design direction is the hacking and subverting of denim workwear classics. Garments appear either customized or convertible with snaps, paneling and reworked pocket placements.
The classic railroad stripe gets a fresh update through colour whilst flowers are blown out of proportion, echoing our 'Oversized Florals' report.
Get the full visual briefing and extensive image gallery here.
OMBRE COLOUR GRADATIONS
APPETITE FOR DESTRUCTION
By Geraldine Wharry | Research contribution: Tanja Novak
We specialise in:
+ FUTURE FORESIGHT
+ BRAND STRATEGY
+ FASHION DESIGN
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